Mercedes-Benz New York Fashion Week took place February 11-18 and featured many established designers as well as up and coming ones.
Hundreds of celebrities and their purse-sized pooches rush to the coveted front row seats at fashion week, but how do the 'regular Joes' get a peak at what's hott this season? After all, we are the ones buying most of the designer's stock.
The answer lies in social media.
Every 13-year-old girl with a computer can log onto their Twitter, Facebook or YouTube account and get live video streaming, photos and interviews right at their fingertips.
These social networking sites are all used to promote fashion week and most of the time are all interconnected as well, making the search for whatever your heart desires just a little bit easier to find.
Fashion week's twitter tweets links to their Facebook page as well as links to pages about their designers and sponsers. A click of a button and the entire fashion week's contents are right there in front of you. No search required.
In a world where the youth have the attention span of a fish (three to five seconds), social media is needed to draw them in and hook them permanently. By creating these pages on sites that are used on a daily basis by fashion week's target audience, the designers are ensured that their clothing line will be noticed.
And don't you worry, even those celebrities who are oh-so-lucky to be invited to the shows tweet their intellectual thoughts on the new fall trends and sometimes they even figure out how to post pictures of their favorites.
-Fashion in the fast lane
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